The 55th annual D&AD Professional Awards are open for entry. Entries received before December 14 get a 10% discount.

Nick Worthington, creative chairman of Colenso BBDO, is the jury foreman of the hugely popular Creativity for Good category.

D&AD will be working with Lucky Generals on the creative campaign for the D&AD Professional Awards, for the second year.

Last year’s two Black Pencil winners were:

What’s new?

• D&AD will now award innovations and fresh new work that comes to the market in Beta or as prototypes. New websites, products and new iterations of existing platforms will all get the chance to submit their work to be judged and win a Pencil. (This work will be eligible for a Wood Pencil).
• Long-standing campaigns and lasting professional relationships will also get a chance to win a D&AD Pencil. The Established Campaigns sub-category will recognise integrated campaigns that have lasted the test of time whilst entries into Collaborative (part of the Integrated & Collaborative Category) will be rewarded for the relationship between agency and client in producing great creative campaigns for three years and over.

 D&AD chief executive officer, Tim Lindsay, explained, “D&AD evolves and changes to reflect the landscape of commercial creativity, which is why every year you’ll find us listening to feedback and making changes to our categories. 2017 will be the year of awarding the established and the very new. Innovation is at the heart of every great creative idea, it is how we measure creative excellence every year. With this in mind, awarding work that has nailed that initial concept but hasn’t necessarily gone into full production was a natural next move for us. At the same time, it isn’t all about the new, there is much to be learned from rewarding successful creative relationships and ideas that have survived the test of time which is why we will be looking at both ends of the spectrum this year. As ever we wait with growing excitement to see what great creative work is entered in the next weeks and months.”

• With the launch of D&AD Impact earlier this year, the White Pencil is no longer part of the awards line up. Creativity For Good continues to develop with the addition of Product and Service Design sub-categories
• Branded Film Content has been changed to Branded Content to reflect the changing media in this space and now live-streamed, audio or user generated content can be entered into this category as well as films.
• Branding has also been re-organised, with Logos moving from Graphic Design and the addition of Campaign Branding & Identity so that design agencies can enter specific branding and identities of campaign projects.
• Finally, D&AD has retired Mobile Marketing as a category as it plays a key role in most campaigns and is no longer briefed in isolation, moving instead as a sub-category to other design and marketing categories.

Who’s judging?

Last year’s three White Pencil winners were:

The jury foreman and forewomen are:

• Art Direction: Margaret Keene, Executive Creative Director, MullenLowe, USA
• Book Design: Coralie Bickford-Smith, Designer, Penguin Books, UK
• Branded Content & Entertainment: Tiffany Rolfe, Partner/Chief Content Officer, Co-Collective, USA
• Crafts for Advertising: Toygar Bazarkaya, CCO, Havas Worldwide, USA
• Crafts for Design: Pann Lim, Founder, Kinetic Singapore, Singapore
• Creativity for Good: Nick Worthington, Creative Chairman, Colenso BBDO, New Zealand
• Digital Design: Alessandra Lariu, Former ECD Frog, Co Founder SheSays, USA
• Digital Marketing: Farid Mokart, CEO/Chief Creative Officer, FRED and FARID, France
• Direct: Stephane Xiberras, President/Chief Creative Officer, BETC Paris, France
• Film Advertising: Fabio Fernandes, President/CCO, F/Nazca Saatchi&Saatchi, Brazil
• Film Advertising Crafts: James Rouse, Director, Outsider, UK
• Graphic Design: Su Mathews Hale, Senior Partner, Lippincott, USA
• Integrated & Collaborative: Colleen DeCourcy, Global Executive Creative Director, Wieden+Kennedy Portland, USA

• Magazine & Newspaper Design: Mieke Haase, Managing Partner, Loved, Germany
• Media: Karen Blackett, Chairwoman, MediaCom, UK
• Music Videos: Arno Moria, CEO/Executive Producer, Division Paris, France
• Outdoor Advertising: Josy Paul, Chairman, BBDO India, India
• Packaging Design: Fiona Curran, Creative Partner, Distil Studio, UK
• PR: Simon Shaw, CCO, H+K, UK
• Press Advertising: Merlee Jayme, Chairmom/Chief Creative Officer, Dentsu Jayme Syfu, Philippines
• Product Design: Victoria Slaker, VP, Product Design, Ammunition , USA
• Radio & Audio: Jenny Glover, ECD, TBWA/Hunt/Lascaris, South Africa
• Spatial & Experiential Design: Douglas Broadley, Group CEO/Creative Director, Imagination, UK
• Writing for Advertising: Susan Treacy, EVP, Executive Creative Director,  FCB Chicago, USA
• Writing for Design: Elise Valmorbida, Founder/Creative director, word-design, UK

Awards director, Donal Keenan, commented, “At D&AD we strongly believe in championing equality in the creative industry and aim to lead by example. This year we are pleased to announce that our line-up of Jury Foremen and Women are equally split by gender for the first time, a trend that we will work to ensure continues into the future.”

Jury announcements will be made later in the year. Entries received after February 15 2017 will pay a 20% late fee. The extended deadline is March 1.

Full information on categories, pricing and dates can be found here.