D&AD launched Impact this year to applaud work that is demonstrating the power of creativity to make the world better.
It’s open for entries, now, here.
Its jurors are creatives, designers, marketers, C-suite executives, entrepreneurs, journalists and thought leaders. They will award D&AD Pencils based on:
- an original and innovative idea at its core
- clear and measurable impact in its chosen category area
- relevance to the business’ commercial needs.
“Impact is ultimately the only meaningful measure of good design. As one of the leading promoters of creativity in business, D&AD is perfectly positioned to reinforce this positive message and I am delighted to help shape the conversation this year,” explained Tim Brown, chief executive officer of IDEO and author of Change By Design (Urban Living Jury President).
The first eight Jury Presidents are:
Neil Blumenthal, Co-Founder and Co-CEO, Warby Parker, will lead Responsible Production & Consumption
Tim Brown, CEO, IDEO, will lead Urban Living
Anthony Casalena, Founder and CEO, Squarespace, will lead Industry Evolution
David Droga, Founder of Droga5, will lead Communication & Interaction
Jamie Oliver, World renowned celebrity chef, will lead Health & Wellness
Lord David Puttnam, CBE, Film Producer, Educator, will lead Education
Aline Santos Farhat, SVP, Global Marketing, Unilever, will lead Environmental Sustainability
Susan Smith Ellis, CMO, Getty Images, will lead Humanitarian Aid
The first Jury Members are:
Communication & Interaction:
Susie Arons, Managing Director, Rubenstein
Frank Cooper, CMO, BuzzFeed
Gina Garrubbo, President and CEO, National Public Media, NPR
Balakrishnan “Balki” Rajagopalan, Filmmaker, Screenwriter and Chairman & CCO, Lowe Lintas
Matthew Quint, Director, Director, Columbia University Center on Global Brand Leadership
Paul Woolmington, CEO, Canvas Worldwide
Education:
Andrea Bastiani Archibald, Ph. D., Chief Girl Expert, Girl Scouts America
Steven Anderson, Co-Founder, #EdChat
Charles Best, Founder and CEO, DonorsChoose.org
Cristin Frodella, Head of Global Education Marketing, Google
Brett Kopf, CEO and Co-Founder, Remind
Ravi Naidoo, Founder and Managing Director, Interactive Africa
Kate Robertson, Founder, One Young World
Environmental Sustainability:
David Guerrero, Chairman and CCO, BBDO Guerrero
Naresh Ramchandani, Partner, Pentagram
Stephen Rutterford, ECD, Partner, The Brooklyn Brothers
Freya Williams, CEO North America, Futerra
Health & Wellness:
Andrea Alvares, Marketing & Innovation VP, Natura
Roisin Donnelly, Brand Director, P&G
Jimmy Smith, CEO, Amusement Park Entertainment
Mark Tutssel, Global CCO, Leo Burnett Worldwide
Humanitarian Aid:
Aria Finger, CEO, Do Something
Yuya Furukawa, Global ECD, Dentsu
Lisa Sherman, President & CEO, Ad Council
Industry Evolution:
Eric Alt, Editor, CoCreate, Fast Company
Janet Balis, Partner, Strategy Practice for Media and Entertainment, EY
Ethan Eismann, Director of Product Experience, Uber
Joy Howard, CMO, Sonos
Paul Kemp-Robertson, Co-Founder, Contagious
Nick Law, Global CCO, R/GA
Responsible Production & Consumption:
Bevan Bloemendaal, VP Global Environments & Creative Services, Timberland
Soraya Darabi, Co-Founder, ZADY
Piers Fawkes, Founder and Editor-in-Chief, PSFK
Ty Montague, Founder, Co: Collective
Urban Living:
Dan Barasch, Founder, thelowline.org
Christian Davies, Executive Creative Director, FITCH
Alessandra Lariu, Executive Creative Director, Frog
Catarina Midby, Sustainability Manager, H&M
Leon Rost, Associate and Senior Designer, BIG Architects
The final roster of Presidents and Jury Members will be released later this month.
The new D&AD awards will make their debut at Advertising Week XIII. Times Square’s PlayStation Theater in New York will host the inaugural show on Tuesday, September 27.