As the Super Bowl draws near people throughout the world are planning to gather to watch it. 63% of Canadians are going to sit on the floor or a makeshift seat, according to a survey by The Harris Poll Canada for Coors Light. And nearly a third of hosts wish they had more seating options or surfaces for food and drinks.

So sports, music, and entertainment agency, Wasserman, decided that Coors Light should help out. The partners have created Home DeCoors, a 24-piece furniture collection where every piece just so happens to be a case of beer.

The campaign began with wrapped trucks in Toronto featuring humorous URLs teasing the work. The collection was then on display at Toronto’s Interior Design Show (IDS) through January 25 giving attendees a first look at the collection. The booth, designed in partnership with Becky Wright and Kelsey MacDermaid of The Sorry Girls, was a fully styled Home DeCoors living room experience, to inspire Super Bowl watching setups with a good design bent.

Now it is available at HomeDeCoors.com, spanning 6-packs to 60-packs reimagined as practical pieces like tables, stools and more. And the campaign continues across digital out-of-home and platforms such as YouTube, TSN, and DAZN.

Credits:
Client: Coors Light
Client Team: Michelle Sowinski, Sarah Robson, Chantel Dick, Kristin Lucente, Vincent Ventura & Tiffany Luong
Creative Agency: Wasserman
Vice Presidents: Alan Palmer & Jacob MacDonald
Executive Creative Director: Dan Rozier
Group Creative Director: Troy Palmer
Creative Director; Logan Broger
Art Director: Zoe Palantzas
Designers: Kris Trofimova, Steph Carrasco & Shelby Temples
Producer: Joe Mclaren
Artist: Jeff Aguiar
Account Managers: Kristen Arsenault & Derek Heldman
Experience Designer: Erica Rochester

Digital Agency: Volt
Media: Spark Foundry Toronto
PR: Zeno Group Canada