What a wonderfully inventive – and heart-warming – way to show off Volvo Trucks’ customer service and expertise, that doesn’t end when you get the keys to your truck.

Swedish agency, We Are More, has created a metaphor, Volvo customers’ (human) service companion, who appears in the passenger seat and solves problems as they happen. The two-and-a-half-minute classic buddy-movie’s emotive content is amplified by a bouncy friend song.

“That people seem to enjoy it and actually watch the entire film, with great appreciation, is both exciting and proof that the myth is true: people don’t actually hate advertising—as long as it’s entertaining,” stated Mikael Andersson, senior creative at We Are More.

“It’s important for Volvo Trucks to be the best business partner for our customers when it comes to service and support,” added Lene Larsen, marketing communications manager, Volvo Trucks. 

Credits:
Agency: We Are More
Copywriter: Mikael Andersson 
Art Director: Alexander Skoglund
Client Director: Erica Berghagen
Strategist: Frida Sjösten
Graphic Designer: Emma Kristensson
Production Manager: Madeleine Bergh

Production: Hobby
Director: Oskar Bård
DoP: Snorre Ruhe
Producer: Frida Alexandersson
Production Manager: Ronald Meier
Music: Joel Hilme 

Client: Volvo Trucks
Marketing Communications Manager: Lene Larsen