Ruaridh O’Donnell has transferred to We Are Social Sydney from the London office to become its new editorial creative director, reporting to ECD, Ben Clare.

O’Donnell has been at We Are Social for six years, starting out as a junior writer, and rising through the ranks to become an associate editorial director at We Are Social London, and most recently leading a team of creatives in the We Are Social Sport division.

In We Are Social Sport, Ruaridh worked with global brands such as adidas, Gatorade, DAZN, Mastercard, PlayStation and YouTube, focusing on activating prominent sports events such as Tokyo Olympics, UEFA Champions League, Euro 2020NE, Rugby World Cup, Australian Open, Wimbledon and more. Prior to joining the Sports practice, O’Donnell worked across a number of clients including Audi, Lavazza and OPPO.

O’Donnell brings his experience in developing award-winning socially-led content and campaigns that are firmly connected to culture, for adidas Running, Originals and Football. In his new role, he will head up and grow We Are Social’s editorial team of ten content creators and social media managers across the agency’s full portfolio of clients including Audi, TikTok, Samsung, Foxtel, Binge, Kayo and more.

O’Donnell commented, “It’s great to be here in Sydney, and help Ben lead the creative team in a new chapter. Having worked in our London head office for the last six years, I’m hoping I can bring my editorial expertise to create even more ideas worth talking about, on social and beyond. It’s going to be a really exciting journey, and one that I can’t wait to get started with.”

Ben Clare added, “The scope of social seems to grow by the minute. It’s where ideas have the power to draw from culture, stop thumbs and feed a thousand stories. With such a stellar background, and deep knowledge of technology and culture, I feel there’s no one better placed to lead our editorial arm than Ruaridh. I’m genuinely thrilled at what the future holds and can’t wait for him to bring his unique talents to bear.”