The first ever global cinema campaign, for the United Nations Global Goals, has launched.

Project Everyone is the initiative by filmmaker, Richard Curtis, to promote the United Nations’ global goals for sustainable development to end extreme poverty and tackle climate change by 2030.

It has now also become the world’s largest every advertising campaign.

The cinema undertaking that Val Morgan joined has also received the pro bono support of Australia’s out of home (OOH) media owners – Posterscope Australia, APN Outdoor, Adshel, QMS, JCDecaux, Val Morgan Outdoor and Executive Channel Network.

It is also being supported by participation from film, music, sports and TV stars and global media players like Bing, Getty Images, Google, Huffington Post, MSN, Skype, Wikipedia and Yahoo.

They all hope to achieve Curtis’ aim of reaching the world’s 7 billion people in 7 days.

125 OOH media partners have pledged to supply more than 140,000 OOH screens in 450 cities around 28 countries globally.

Australia’s OOH media partners are broadcasting the message on 970 sites in six cities in Australia.

The ads were designed by Richard Curtis himself and will run in busy central locations with high footfall including Piccadilly Circus in London, Swanston Street in Melbourne, Bukit Bintang in Kuala Lumpur and Times Square in New York.

The project was backed by SAWA—the Global Cinema Advertising Association—and developed by Curtis and BBH co-founder Sir John Hegarty. The animated animals were created by Aardman Animations, creators of Wallace and Gromit.

The world premiere took place at Manhattan’s AMC Empire Theatre on September 24 during an event that began at 5:30 p.m.

Richard Curtis, founder of Project Everyone commented, “The best chance of the UN’s global goals being met is if everyone is aware of them, and that’s where Project Everyone comes in, along with the support of its many partners. I have been overwhelmed by the response of brands, consumers and institutions alike to this initiative. Posterscope has been instrumental with getting out of home media owners on board to help us get our messages across, to really raise public awareness of the issue at hand. With their help, we have secured sites in the busiest areas of key cities around the world to visualise the global goals and what Project Everyone stands for.”

The 193 Member United Nations General Assembly formally adopted the 2030 Agenda for Sustainable Development, along with the new set of Global Goals on September 25.

The new framework, Transforming Our World: the 2030 Agenda for Sustainable Development, is composed of 17 goals and 169 targets to wipe out poverty, fight inequality and tackle climate change over the next 15 years.

The Goals aim to build on the work of the historic Millennium Development Goals (MDGs), that rallied the world around a common 15-year agenda to tackle poverty in September 2000.