Bob Greenberg is the founder, chairman and chief executive officer of R/GA. He is the first speaker in a list of top rung creatives at Creative Fuel.

Creative Fuel is a one day event at Carriageworks in Sydney on July 28, where “advertising, art, film-making, content production, social media, and the client perspective on what delivers the best creative thinking,” will be opened up, displayed and discussed.

Greenberg is one of 12 speakers. His topic is, Four Fundamental Transformations for the Connected Age. Greenberg considers that those four transformations are:

1. the shift from campaigns to stories and systems to a digital/physical connected world

2. the shift from agencies to multi-faceted solutions providers spanning consulting, product/service innovation and communications

3. the shift from big ideas to whole ideas

4. the shift from big data to earned data

He is also going to outline the transformations he sees on the horizon.

…And there will be 3 exhibitions – by Tina Fox, The Art of Dr. Seuss Gallery and Reg Mombassa.

Creative Fuel’s speakers include Plaza Films director, Paul Middlemitch; the great Reg Mombassa; MTV Brand & Commercial creative director, Vanessa Zuppicich…and Terry Savage, chairman Cannes Lions.

Want to be there? Go here first to do that.