…It didn’t have a party, it had a book launch.

“Creativity is a slippery thing. Just when you think you’ve got it all worked out, someone comes along and does something so extraordinary that the goalposts are moved forever. For five decades, D&AD has continued its quest to find not just the best work each year, but to celebrate those people whose work genuinely pushes creativity into new territories.

D&AD 50 is the very best of the best, but it’s also 50 individual perspectives on the evolution of British and international creativity from 1962 onwards. Across 50 chapters, one for each year, the D&AD President or a key creative figure selects five pieces of work from the Annual. Not necessarily the big hitters and the award-winners, but their own personal favourites.  Each contributor justifies their selections and reflects on key developments in the industry at that time. Anecdotes and insights abound, including a few juicy ones from D&AD’s occasionally turbulent history.

“To borrow Churchill’s famous quote on democracy, D&AD is the worst form of award scheme, apart from all the others that have been tried.”
Sir John Hegarty