While so many health insurance companies are fixated on what they offer more than the health insurance company “next door”, whiteGREY Melbourne is offering a collection of relatable stories to underline GMHBA’s value.

Leading these is a warm hug story about two entrepreneurial young boys who figure out they can get better value from the Tooth Fairy if they work together.

It is supported by two 15-second spots in which the boys get their footy back from a neighbour (with interest) and impersonate their parents’ step count conversations.

Joe Hill and Garret Fitzgerald, joint executive creative directors at whiteGREY, commented, “The different returns from the Tooth Fairy were often discussed in the playground. We all like getting great value and it’s no different when it comes to our health insurance.”

The campaign is running on TV and online.

Matt Vagg, chief marketing & customer officer, GMHBA, stated, “For over 85 years our profits have been going back to our members. We want Australians to know we’re committed to helping them get great value out of their health insurance.”

GMHBA is a not-for-profit health insurer, a 100% member-based organisation that actively contributes to the health and wellbeing of communities.

Credits:

Agency: whiteGREY Melbourne

Executive Creative Directors: Joe Hill & Garret Fitzgerald

Creatives: Benjamin Mann & Nic Molyneux

Senior Producer: Tuesday Picken

Head of Strategy: Nathan Rogers

National Managing Director: Katie Firth

Group Account Director: Jayne Driver

Account Manager:  Danielle Frawley

Designer: Gemma Lodi

Production Company: Airbag

Director: Ben Saunders

Executive Producer & Producer: Martin Box

DOP: Hugh Miller

Production Design: Ben Bangay

Offline Editor: Tim Parrington

Colourist: CJ Dobson

Online: AIRBAG

Casting: 2Divas

Sound Production: Bang Bang Studios

Sound Designer: Sam Hopgood

Sound Producers: Holli Dee & Polly McGregor

Media: Nunn Media