whiteGREY has become the strategic and creative agency of record for Danone Nutricia’s healthy ageing portfolio, across a range of brands. The appointment follows a highly contested pitch.

Kelly O’Hara-Ortlipp, adult healthcare unit director, Australia & New Zealand, specialised nutrition Oceania said that the whiteGREY team demonstrated a clear understanding of the healthy ageing category and won the pitch based not only on the merits of their agency positioning and model, but also the agency’s strategic thinking and quality of creative ideas.

“To grow our business we needed to find an agency partner that can support our ambition, but also challenge us when required,” she commented. “whiteGREY immediately demonstrated this and we are confident that together we will achieve our mission to build equity in our brands and deliver across the whole customer experience.  We can’t wait to see what our partnership will achieve.”

whiteGREY chief executive officer, Lee Simpson, added, “We’re excited to be working with such a dynamic organisation in an exciting, innovation-led category. We connected with the Nutricia team through the work but also built a strong rapport, setting us up nicely for a successful partnership.”

Work commences immediately.