Private health insurance is complicated. Finding the answers to questions about it is one of Australian life’s great challenges.

So whiteGREY has launched Australia’s first voice app for frank Health Insurance, built for the Google Assistant. The app is an extension of frank’s easy as frank brand platform and is designed for members and non-members alike. Its role is both to help members and encourage new sign-ups.

The frank insurance app provides easy answers to the complicated questions that abound in private health insurance. To get access, users simply ask any google assistant to “speak to frank insurance”.

whiteGREY head of technology, Juan Garcia, commented, “With the cross-channel voice era now well and truly here, service categories like private health insurance are looking for innovative ways to keep up with public expectations of simplicity and convenience.

“frank found itself uniquely suited to lead the private health industry into voice technology, not only because of the brand’s role as a digital insurer but because of a mission to set the standard in ease. With imminent changes to the category in the near future, an app for consumers to easily get the right answers was a great opportunity to set the brand apart.  We knew immediately what was needed and what would make it unnecessarily complicated.”

Diane Pavlicevic, head of frank Health Insurance and marketing head of parent company, GMHBA, noted, “As a digital health insurer that lives to simplify a complicated category, building Australia’s first health insurance voice app was a natural decision. Not only is it a clear demonstration of the ‘easy as’ proposition that defines frank so well, it sets up the brand to continue innovating into the future.”

The frank insurance voice app will be promoted through a media partnership with Spotify and accompanied by an awareness campaign encouraging consumers not to direct their private health questions to the wrong people. This will run purely on digital channels (display and social).