“The executive judging sessions were riveting and, without doubt, this shortlist will set a benchmark for all other award shows this year,” stated Gerety Awards co-founder, Lucia Ongay of the first ever all-female advertising judging sessions. “We were excited to see what our jury would pick and how it will compare with other industry events. 80% of all global purchasing decisions are made by women so you would hope that advertising always has these most powerful consumers in mind.”
Entries from more than 30 countries competed for the first Gerety Awards. 149 entries were shortlisted from Australia, Brazil, Canada, Chile, Colombia, Denmark, Estonia, France, Germany, India, Italy, Japan, Lebanon, Netherlands, New Zealand, Philippines, Poland, Russia, Spain, Sweden, Thailand, UK and USA.
The most awarded shortlisted countries are:
- The US has 37 shortlisted entries
- The UK has 15 shortlisted entries
- Germany has 13 shortlisted entries
- Spain has 13 shortlisted entries
The most awarded shortlisted networks are:
- BBDO Network has 27 shortlisted entries
- Mullen Lowe Network has 14 shortlisted entries
- Leo Burnett Network has 15 shortlisted entries
- VMLY&R Network has 14 shortlisted entries
The most awarded shortlisted agencies are:
- BBDO New York has 14 shortlisted entries
- Edelman has 8 shortlisted entries
- Leo Burnett Toronto has 7 shortlisted entries
- Mullen Lowe SSP3 has 7 shortlisted entries
The most shortlisted campaigns are:
- Leo Burnett Toronto’s Petal Paint for JAT Holdings
- AMVBBDO’s Viva La Vulva for Essity Bodyform/Libresse
- McCann Madrid’s Fresh Prints for Aldi by McCann Madrid
Australia’s shortlisted entries are:
- DDB/Track, Ari, for Westpac in Craft
DDB Sydney & Westpac: A story mightier than the Royal Commission
- DDB/Track, Grave of Thrones, for Foxtel in Media
- DDB/Track, Polo Unfail for Volkswagen in Media
- Wunderman Thompson, I Touch Myself for Berlei in Entertainment
- Wunderman Thompson, I Touch Myself for Berlei in Health
- Wunderman Thompson, I Touch Myself for Berlei in Works for Good
UPDATE: J.Walter Thompson Sydney & Berlei: Serena Williams sings to women to touch themselves
- CHE Proximity, #Earnbassadors, for Velocity Frequent Flyer in Media
- Cummins & Partners, She Gives Birth, for Australian Red Cross Service in Works for Good
- Cummins & Partners, Walk Like a Woman, for Plan International in Works for Good
Full shortlist here: Gerety Awards Shortlist 2019 Full
There were no shortlisted entries in the Pharma and Portfolio cut. “Although there were some great entries in these Cuts our jury felt they were not strong enough. Only the very best work will be awarded with a Gerety,” stated co-founder Lucía Ongay.
Executive jury member, Genevieve Hoey, Group ECD at R/GA, commented, “The Gerety Awards was a room of super diverse senior creatives, passionately debating work and ideas. It should be irrelevant to know that we were all women. But it’s not. Awards shows like The Gerety matter to our industry right now. Elevating new female voices in the discourse on creativity, including more seats at the table to discuss what work should be celebrated-or not – will positively shape the future of a more diverse and inclusive industry we can all be proud to work in.”
Executive Jury Lixaida Lorenzo, GCD at David & Goliath, added, “Judging at the Gerety Awards was refreshing. It was a room filled with talented creative leaders that were genuinely just about making sure only extraordinary ideas rose to the top. The room was mostly on the same page on what was really great and what was really not. No politics to navigate.”
Ambassador and Grand Jury member, Tista Sen, Regional CD, Wunderman Thompson South Asia, said, “The Gerety Awards in spearheading this announces an all new way in which creative work is perceived. Judging work with women across the table is a whole new learning experience. The entire experience was fun, insightful with a nuanced discussion. And yes, we all fell in love with advertising all over again”.
The Grand jury will now choose the final winners which will be announced at the end of July.
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