Nike’s Paralympics follow-up by Wieden + Kennedy Amsterdam to its Olympic campaign, Winning isn’t for everyone, is titled Winning is Winning, a powerful statement about the ambition of Paralympic athletes told through the voice of fencer, Bebe Vio.
The 30-second spot follows the format of its predecessor, a montage of in-game clips of Paralympians including Vio, Markus Rehm, Beatriz Hatz, Núria Marquès that underlines the strength and grit required to get to elite Paralympic level and the determination that binds Olympic and Paralympic athletes – participation is not an option; it’s all about winning.
Here is campaign the preceded it:
Nike winning is winning ParalympicsWieden + Kennedy Amsterdam Nike winning is winningWieden + Kennedy Nike Paralympics winning is winning
