St Patrick’s Day is Guinness Day….Wait. Kahlúa has staked its claim on the day. The brand has launched its own Irish espresso martini, swapping vodka for Jameson Irish whiskey and it’s offering people the Irish espresso martini for free. Fans can enter online for a chance to score a deposit in Venmo to cover the beverage.
The gutsy campaign, that announces “St Patrick’s day called. It’s bored of stout,” comes from Wieden + Kennedy London and includes a series of OOH ads that continue to dig at Guiness, including one depicting a mini pint called the “incognito martini espresso glass”.
“In November when we launched the Global Stir Up campaign with Salma Hayek Pinault, we aimed to challenge the category in a given occasion by inspiring consumers to uplift the mundane and switch from the status-quo option, in that case wine, to something that they really want to drink,” stated Craig van Niekerk, global VP of marketing for Kahlúa. “This is indeed Kahlúa’s first-ever global campaign offering a bold way for people to stir up the beer-centric holiday with an espresso martini.”

The campaign will run in the US, UK and Ireland.
Meanwhile in Australia, Guinness reigns supreme:






