Is there a current trend left out of Malibu’s new campaign by Wieden + Kennedy London? Cowboy on a horse, Cali vibe, sassy women, female rapper (with a Charlie XCX pop underpinning), trippy visuals, return to partying…Nope. They’re all there.

The visual splendour comes from Dave Meyers, who directed current top hit, Sweetest Pie for Megan Thee Stallion & Dua Lipa, Ed Sheeran’s Bad Habits, Coldplay & Selena Gomez’ Let Somebody Go, and music videos for Ariana Grande, Britney Spears and Harry Styles.

The feel-good, summer commercial is set in a hyper-real version of Malibu (sun, cocktails and fun forever – and a horse made of coconuts). The lure is the endless summer and the campaign is running online, in digital, out of home and in-store, and in social with gifs, stickers and behind-the-scenes content.

Credits:
Agency: Wieden + Kennedy London

Executive Creative Director: Susan Hoffman
Creative Directors: Anna Arnell, Paddy Treacy & Tom Bender
Creatives: Katy Edelsten, Rachel Clancy, Aleks Atanasovski & Hannah Young

Production Company: Radical Media
Director: Dave Meyers