It’s miserable in the UK in winter – dark, cold and often rainy. Malibu is lifting spirits with a fun reminder that the joy of summer will return.

The social campaign by Wieden + Kennedy London gives the subjects of famous artworks – Mona Lisa, David, Girl with a Pearl Earring, The Scream – a summery makeover using AI.

The campaign also invites people on Instagram to post photos with the hashtag, #MalibuSummerShades, to have them summer-ised by AI.

Credits:

Client: Malibu
Agency: Wieden & Kennedy London

Chief Creative Officers: Ana Balarin, Hermeti Balarin
Creative Directors: Freddy Taylor, Phillipa Beaumont
Creative: Rachel Clancy
Executive Producer: Dom Felton
Senior Producer: Chloe Bradley
Heads of Production: Richard Adkins, Amy Leach

Chief Strategy Officer: Dan Hill
President: Ryan Fisher
Business Director: Farai Dube
Executive Business Affairs Manager: Alex Coomer
Global VP Marketing, Malibu & Kahluà: Craig Max Van Niekerk

Content Agency: Bodega
Director of Social Content: Gabriel Marchi
Social Strategist: Mariem Abbasi
Social Media Strategist: Kai To Li
Business Lead: Alice Shaw