Love mad ideas? This is a good one. Coffee mate is going above and beyond to show its love for coffee and the people who need it most – teachers.
Wieden + Kennedy NY and Coffee mate have turned the sad teacher’s break room at George Washington Preparatory Senior High in Inglewood, CA into coffee break “heaven”. Built around it is a three-episode mini-series called Unbreak My Break Room, starring CA-based rapper and Abbott Elementary actor, Vince Staples.
The breakroom overhaul features Coffee mate creamer and Iced Coffee on tap, a Coffee mate Iced Coffee water fountain, NESCAFÉ coffee machines that dispense a variety of coffee options, plus a year’s supply of Coffee mate creamers to keep the coffee flowing.
The campaign will be supported by native and video-first social content, hosted on Coffee mate’s YouTube Channel and TikTok, where fans can follow along for the over-the-top breakroom reno.
“Unbreak My Breakroom is an opportunity for Coffee mate to celebrate the brand’s new brand platform, For The Love Of Coffee, and its over-the-top coffee fanaticism in the best way possible: by spreading coffee love and providing other people with the best coffee break. We chose teachers specifically, because their jobs require a lot of energy and dedication; they are true everyday heroes. So, we wanted to award them with a breakroom that reflects all their efforts, but still make it fun and playful just like Coffee mate,” explained Joaquin Salim and Mariana Oliveria, creative directors, WKNY.
“Teachers work tirelessly to build our future. They deserve our recognition, appreciation, and good fun & coffee to fuel them. And because everything we do is for the love of coffee, we’re letting our creativity run wild and giving a select school the most over-the-top breakroom makeover. We filmed the whole reno to bring everyone along for the ride through our first ever mini-series, Unbreak my Breakroom,” added Leonardo Aizpuru, vice president of brand marketing for the beverage division and business Unit at Nestlé.
Credits:
Client: Coffee Mate
President, Beverage Division At Nestlé Usa: Daniel Jhung
VP Marketing Beverage Division: Leonardo Aizpuru
Sr Manager Brand Marketing: Nataleeja Bucci
Sr Associate Brand Marketing: Austin Watzlavick
Associate Brand Marketing: Aashna Sanghvi
Sr Manager Media Strategy & Investment: Emily Adler
Manager, Social Media Marketing: Gabrielle Todd
Sr Specialist, Social Media Marketing: Ilana Apple
Manager Brand Public Relations: Madeline Ruberg
Agency: W+K New York
Chief Creative Officers: Marques Gartrell & Brandon Henderson
Creative Directors: Mariana Olivera & Joaquin Salim
Copywriter: Lesley Scheuermann
Art Director: Jessica Sugerman
Global Executive Producer: Nick Setounski
Executive Producer: Craig Keppler
Producer: Kwele Serrell
Group Account Director: Bola Adekoya
Account Director: Kelsey Ransdell
Account Supervisor: Iman Porte
Assistant Account Executive: Samantha Bower
Senior Project Manager: Nicole Soler
Director of Business Affairs: Anna Beth Nagel
Traffic: Sonia Bisono
Senior Social Strategist: Sarah Hayes
Group Comms Director: Mark Malloy
Senior Comms Strategist: Abel Rodriguez
Bodega Head Of Content: Mike Vitiello
Bodega General Manager: Chris Martin
Bodega Brand Lead: Izzy Dahlke
Bodega Creative Lead: Courtney O’donnell
Bodega Creative Team: Kiana Fernandez
Bodega Community Manager: Jade Smith
Bodega Production Team: Andrew Maclean
Production: Honor Society
Director: Melissa Bolton Klinger
Director Of Photography: Dave Gorn
Head Of Production: Megan Kelly
Producer: Annika Funk
Editorial Company: Mackcut Editorial
Editor: Erik Laroi
Post Producer: Ariella De Los Santos
Executive Producer: Gina Pagano
Editorial Assistant: Ariella De Los Santos
VFX Company & Telecine: Trafik
VFX Executive Producer: Karena Ajamian
VFX Producer: Bomyee Hwang
Flame Lead & Artist: Jamie Aguirre
Colourist: Daniel De Vue
Colour Head of Production: Greer Bratschie
Colour Producer: Jeremy Brooks
Assistant Colourist: Taylor Pool
Music Company: Citizen Music
ECD & Co-Founder: Tomas Jacobi
Head of Production: Molly Young
Executive Producer: Lexi Stearn
Producer: Vlad Bahar
Tech Producers: Seb Vidal & Bo Weon
Sound Design & Mix: Citizen Music
Sound Designer: Jack Goodman
Producer: Vlad Bahar
Mixer: Jack Goodman
Head Of Production: Molly Young
Executive Producer: Elexis Stearn
