What can’t food fix? It’s an interesting question posed by Wieden+Kennedy Mexico for Uber Eats. And when it’s housed in disaster scenarios – a car dangling off the edge of a cliff a boat sinking in the middle of the ocean – it’s the making of a memorable campaign that underlines Uber Eats’ ability to change the colour of any day.
The campaign, directed by Martín Holzman of Argentinacine and built with the brand’s signature humour, shows people blithely enjoying their food instead of panicking during a crisis, and points to Uber Eats’ power with the message, Whatever happens, it’s going to be delicious.
The concept is inspired by a cultural insight from Mexico, where food is not just nourishment, it has the power to improve any situation. While that may seem true across Latin America, in Mexico it takes on a deeper, more unique meaning, perfect for being taken to the extreme.
