Coca-Cola has launched its global Christmas campaign [read: epic] by Wieden + Kennedy London, and directed by Taika Waititi. You will probably cry. It’s the story of the ends a father goes to deliver his daughter’s Christmas letter to Santa.
The two-and-a-half minute commercial was produced through Hungry Man, which signed Waititi in 2008. It will launch in 90 markets in December accompanird by Coca-Cola’s classic Holidays are coming ad.
