Wolf BKK’s flair for absurd humour lights up KFC in a brilliantly bizarre five-and-a-half minute metaphor for when your girlfriend says she’ll have “anything’ to eat, it’s “up to you”.

[I have a feeling the violence in the spot would set off alarm bells in Australia: ed] The hero commercial was directed by Teerapol Suneta.

The new campaign helps KFC move into Thai food culture with its two crisp chicken rice bowls. While KFC has been Thailand’s go-to for chicken lovers for over 40 years, the brand faces a unique challenge, since Thailand’s rich culinary landscape perceives fried chicken as a luxurious treat, rather than everyday comfort food – aka rice.

Suhayl Limbada, chief marketing officer of KFC Thailand, stated, ” This campaign marks a fresh approach where we are stepping out of our comfort zone with a storytelling that’s genuinely Thai. It’s something KFC Thailand has never done before. We’ve taken the global icon, Colonel Sanders, and transformed him into a neighbourhood uncle selling affordable rice meal for 59 Baht. This approach aims to make the Colonel even more relatable to Thais and showcase him and our restaurants for what it is – friendly, warm and welcoming.”

Credits
Client: KFC Thailand
Chief Marketing Officer: Suhayl Limbada
Head of Brand: Patra Patrasuwan
Senior Marketing Manage: Chayapa Jamnarnwej
Senior Brand Manager: Morakot Nirannoot

Agency: Wolf BKK
Chief Creative Officer: Torsak Chuenprapar
Deputy Executive Creative Director: Pathida Akkarajindanon
Senior Copywriter: Pandarie Somjit
Senior Art Director: Panupong Putong
General Manager: Natdhee Sopondhitipun
Communications Director: Sirapa Kanchanasuppawong
Communications Manager: Sawarin Juntaratip
Agency’s Producer: Chanoknan Wongwises

Production Company: Suneta House
Director: Teerapol Suneta