Cry if you have to. Christmas ads are meant to fill your heart with that kind of joy. Wonderful Agency and Teleflora have produced the feel-good tear-jerker of Christmas 2026. It’s the story of a sick boy and his robot friend, a poignant reminder of the power of compassion and hope. No spoiler – watch the commercial:

The emotive might of The Boy and The Bot is enhanced by HunkyDory director, Duncan Christie, and the commercial is running across social and TV platforms.

It ties in with the third year of Teleflora’s seasonal Make-A-Wish partnership to grant life-changing wishes for children fighting critical illnesses. So far, the company has donated US$750,000, equalling 75,000 wishes.

“At the heart of every wish are the everyday heroes – nurses, doctors, and caregivers – whose compassion and dedication bring critical care and wishes to life,” stated John Ludwig, vice president of marketing and e-commerce, Teleflora. “Their kindness transforms hope into healing and makes moments of joy possible for children and families facing unimaginable challenges. Through this partnership with Make-A-Wish, we are proud that everyone has the opportunity to make someone’s wish come true this holiday season.”