WPP AUNZ has acquired Meerkats. Meerkats will merge with Wunderman Thompson in WA, building the brand’s Perth capability to more than 50 employees and creating a specific experience & innovation practice. As a result, Wunderman Thompson Perth will now offer all brand services with its strategy, consulting, innovation and technology capabilities underpinned by creativity.
WPP AUNZ chuief executive officer, Jens Monsees, stated, “With an impressive roster of clients, and a platform of transformational strategy, EX/CX and technology-led innovation, Meerkats brings experience, skills and growth opportunities to our WA business. While our clients face increasing challenges to engage with their audiences in the current environment, this acquisition will allow us to provide even stronger capability to the Perth market.”
The merged Wunderman Thompson and Meerkats team will operate under the Wunderman Thompson brand from its Subiaco office. Its leadership team will be made up of former Meerkats chief executive officer, Gavin Bain, who becomes Wunderman Thompson Perth managing partner; Doni Savvides as partner, Martin Beecroft as chief innovation officer, and Melanie Wiese as chief strategy officer, Perth.
Bain commented, “The Meerkats business model has evolved in recent years in line with our clients changing needs. We feel that the fresh Wunderman Thompson creative innovation approach is the perfect fit for our expanded strategic offering alongside WPP AUNZ’s focus on providing new offerings. We’re confident that our combined strengths will build something truly unique in this market and offer great opportunities for our people.”
Savvides added, “Gavin and his team share Wunderman Thompson’s ambition and passion to help our clients succeed and we’re delighted to be joining forces to bring that potential to life. Adding their skillset and capabilities to our already strong brand adds significant firepower to what we can deliver to our clients and to building a truly world-class Wunderman Thompson offering in Western Australia. I am excited about what the future holds.”
Cover image l-r: Doni Savvides, Melanie Wiese, Martin Beecroft & Gavin Bain