Wunderman Thompson Belgium has triggered the wanderlust mood of the moment in its first campaign for Samsonite, Born To Go. Director, Ben Strebel, and production company, Hamlet, have made that lust irresistible, with some remarkable directing decisions, perfect pace and stunning film quality.
The campaign is running globally across regional Samsonite social and online channels.
The narration over the high energy film urges Samsonite’s millennial audience to see everything and go everywhere. The visuals move quickly to the rhythm of the voiceover making the brand’s a compellingly urging.
Director Ben Strebel, commented, “We used a wide angle lens to create a sense of depth and space and shot the film in keeping with the campaign’s ethos: of the big wide world waiting to be discovered, with the aim to capture just about everything.”
Agency: Wunderman Thompson Belgium
Executive Creative Director: Pieter Staes
Art Director: Kate Bellefroid
Copywriter: Jolien Tuyteleers
Account Director: An Van den Cruyce
Account Manager: Mieke Moortgat
Agency producers: Caroline Van Ranst, Ingeborg Van Hoof & Bruno Dejonghe
Production Company: Hamlet Brussels
Director: Ben Strebel
Producer: Sophie Brooks
Executive Producers: Ruben Goots, Jason Felstead & Thomas Hofman
Post-Producer: Dominique Ruys
Director of Photography: Ben Todd
Music Composer: Willem Claesen
Editor: Phil Currie @ Stitch, London
Sound Design: Sonhouse Brussels
Colour Grade: Luke Morrison
VFX Company: ETC London
VFX Supervisor: Ally Burnett