Wunderman Thompson & Hamlet: Samsonite becomes part of millennial culture

Wunderman Thompson Belgium has triggered the wanderlust mood of the moment in its first campaign for Samsonite, Born To Go. Director, Ben Strebel, and production company, Hamlet, have made that lust irresistible, with some remarkable directing decisions, perfect pace and stunning film quality.

The campaign is running globally across regional Samsonite social and online channels.

The narration over the high energy film urges Samsonite’s millennial audience to see everything and go everywhere. The visuals move quickly to the rhythm of the voiceover making the brand’s a compellingly urging.

Director Ben Strebel, commented, “We used a wide angle lens to create a sense of depth and space and shot the film in keeping with the campaign’s ethos: of the big wide world waiting to be discovered, with the aim to capture just about everything.”

Credits

Agency: Wunderman Thompson Belgium

Executive Creative Director: Pieter Staes

Art Director: Kate Bellefroid

Copywriter: Jolien Tuyteleers

Account Director: An Van den Cruyce

Account Manager: Mieke Moortgat

Agency producers: Caroline Van Ranst, Ingeborg Van Hoof & Bruno Dejonghe