Advertising has become very wordy. Three-minute films aim to entertain first and sell, subtly, after. Four+ minute music videos disguise brands in the hope that pop star fans put two and two together. Cause explications by brands hope that doing good will make good feelings seep across by osmosis.
Wunderman Thompson UK has remembered that sometimes the most powerful thing you can do is say very little. A few very, very well-chosen words make this poster and print campaign for BT Sport, for Champions League final Tottenham v Liverpool match, pack a punch.