A company’s data practices. Not sexy. But it’s important to know how well data is being used. Yahoo DSP has made it quick and fun to find out with a pop quiz. Its Data Maturity Pulse Pop Quiz questionnaire evaluates and scores an organisation’s data practices in programmatic advertising, offering steps to enhance their data capabilities and readiness.
The quiz is free and publicly available.
Lorraine Donnelly, Head of Data at Yahoo AUSEA, stated, “While we think the world of data is fascinating, we understand that it is a complex topic. Many marketers feel overwhelmed and uncertain about how to navigate the vast amount of information. The Pulse Pop Quiz is a refreshing, quirky and thought-provoking gateway to the conversation. Not only will you crack a smile while completing it, you’ll also get a baseline of what topics you should be able to address in order to transform your data strategies effectively.”
Similar to Yahoo’s in-depth Pulse assessment, the Data Maturity Pulse Pop Quiz simplifies the process of data maturity assessment, providing actionable insights, and acts as an entry into more complex data strategies. The tool’s 10-point questionnaire uses pop culture and music references to help customers understand their own data practices better and what they need to change to improve them.
The themed questions include evaluating audience targeting strategy through the lens of a popular TV genre and tackling data challenges with a magic themed twist. The final result, presented as a music genre, reveals whether they’re a nostalgic Classic Rock Anthem looking to get with the times or a Hiphop Hustler with 99 Problems, of which data isn’t one. It also provides recommendations and resources in accordance with the results.
Felix Mason, group business director of Initiative, stated, “Using Yahoo’s Data Maturity Pulse was key to driving success and deeper conversations with a key retail client. The Pulse survey pinpointed our strengths and areas for growth. Working with Yahoo’s specialists, we guided the client towards a shared goal, preparing them for signal loss and tighter privacy regulations. It’s a unique offering that continues to deliver incredible value to the client.”
Dan Richardson, director of data & insights, Yahoo AUSEA, added, “Mastering your data has never been more important, it is a real differentiator now for the best brands. Pulse Pop Quiz is a testament to our commitment to innovation and customer-centricity; it cuts through some of the more bland data jargon. By providing a clear, concise, and engaging way to navigate the data landscape, we are helping our clients make informed decisions that drive better outcomes.”
