VaynerMedia Asia Pacific has appointed Yash Murthy as group creative director as the agency continues to grow in Australia. Murthy will lead the creative vision for the agency, working in partnership with Amy Bradshaw, head of Australia.

Murthy arrives at VaynerMedia Australia with experience at the world’s most recognised creative and media agencies, such as AKQA, Ogilvy, and M&C Saatchi. He is a leader with wide-ranging creative, strategy and social experience. More recently, he was the head of creative and strategy at Guzman y Gomez, leading brand strategy, campaign development, content planning and production.

“At VaynerMedia, we are focused on audience attention and relevance to drive our clients’ business. With his hybrid background as a business and creative leader, Yash truly understands our integrated approach and is well positioned to drive real impact for our clients and VaynerMedia’s growth,” said Amy Bradshaw, head of Australia, VaynerMedia.

Murthy added, “I couldn’t be happier to join Amy and the team here at VaynerMedia Asia Pacific in their Australian office,” he said. “I firmly believe that we’re in the midst of a fundamental reimagination of how brands are built, consumed and cultivated –– one that VaynerMedia’s vision, operating model and most importantly, people, are uniquely equipped to deliver on. Partnering with our clients here in Australia to create this future in big, bold and impactful ways is a prospect I’m incredibly excited about.”

Murthy’s appointment builds on VaynerMedia’s creative strength in the Asia Pacific region. The agency also recently announced Chan Woei Hern as its new head of creative for Asia Pacific. Chan joins VaynerMedia from VMLY&R Commerce where he was the executive creative director of Malaysia and Southeast Asia. He brings to VaynerMedia more than two decades of experience in the advertising world across the creative, media, content and film, including building a 4-person unit into one of Malaysia’s top agencies and leading numerous creative teams to national and international recognition, including three successive Agency of the Year wins at the Malaysia Effie Awards.