If you’ve been in the industry for a while, you’ve gone for a few jobs. And if you’ve gone for a few jobs, you’ve read a few agency credos.

…And you went for the job anyway, deciding that anything worked out during a board meeting was always doomed to be dire. And the creative probably fled to the pub before that process began.

Here’s a credo that’s completely different. Who wouldn’t want to work at an agency that stands behind,

“You Only Live Once.

Work with people you like.

Make stuff you love.” 

And if you haven’t figured it out yet, YOLO stands for…You Only Live Once.”

Do great work and prosper, YOLO. Put your heads together with those at Republic of Everyone, and you have a better than average chance of doing both. 

ROE stepped a little way outside its comfort zone to work on a campaign for a financial institution, but then sustainability and profit with a purpose have always been integral parts of the Teachers Mutual Bank.

The new campaign, The Feeling’s Mutual is the result of a sincere quest by both agencies to bring the brand and sustainability messages together.

The concept, The Feeling’s Mutual, shows an understanding of what it means to take on the teaching profession and that what we teach today has an impact on the future of our planet. The Teachers Mutual Bank is a profitable business with a good heart pumping its life blood.

Justine Metcalfe, creative partner at YOLO said, “We worked closely with Republic of Everyone to develop an integrated campaign. The hero is a short piece of film acknowledging teachers as having one of the most important jobs in the world.

All of the teachers in the film are real-life teaching professionals. We brought to life moments and ideals which reflect the reality of being a teacher, such as washing away the stereotype that teaching is all about downing tools when the school bell goes at 3pm, and the shared belief that sustainability is a necessity not an option.”

Ben Peacock, founder & partner at ROE said,  “Sustainability is often seen as apart from brand. We think it should be a part of brand. With TMB, that’s what we’ve done. Sustainability is what drives the business. And it’s good for business. If only more brands saw the world this way.”

Theresa Mason, chief sales and marketing officer at Teachers Mutual Bank added, “The Feeling’s Mutual’ is a great step towards differentiating us as a sustainable mutual bank. I’m impressed as to how YOLO and ROE worked collaboratively with the Teachers Mutual Bank team to collectively deliver on this as one cohesive group. They took a complex task and made a simple, insightful and engaging film with an excellent strategic and creative alignment that will build our brand value. Feedback to date is immensely positive from teachers, school principals and many other stakeholders.”