Creative indie, YOLO, has won the Campos Coffee account in a non-competitive pitch.

Which is why YOLO creative partner, Justine Metcalfe was shooting in El Salvador. And why she’ll be shooting in Kenya next.

The agency is already working on Campos Coffee’s brand essence development, integrated campaigns, content strategy and development, outdoor, internal communications and culture development, and in-store design elements.

The two shoots will provide footage for campaigns and short films that bring the Campos Coffee brand, and its origins in supporting the farmers and communities that produce its coffee, to life.

Metcalfe commented, “It’s invigorating to work with a company and leader (founder Will Young) that is genuinely making the world a better place. I’ve seen first hand the work Campos is doing. It’s incredible. It makes every cup of Campos coffee I drink taste that little bit better knowing the back story. We’re really proud of the work we are doing with Campos, and we look forward to working together for a very long time.”

Campos Coffee president and founder, Will Young, added, “For more than 10 years I’ve been trying to express our brand, and YOLO have helped us do this. In regards to the brand work they have already produced – what they have developed, I couldn’t have expressed it better myself. The team at Yolo are true partners – they’re invested in every aspect of our business – constantly thinking about what we can do and how we can grow. We’re very happy to be working with them.”

The first of YOLO’s brand work for Campos Coffee, its manifesto, launched earlier this month on the Campos Coffee website.

The first Campos Coffee store opened in Australia in 2002 and has grown with its café partner network across Australia. Campos is currently expanding into China and the US. It is also continuing its ongoing work to support ethical and sustainable coffee production at its sites of origin around the world.