Wouldn’t it be disappointing if Santa took your presents to the wrong address?

As part of its Chrissy campaign by Y&R Melbourne, Australia Post is reminding people to redirect their mail over Christmas so that every card and present gets where it should.

And Y&R has done that in the most memorable way possible. The video below is one of a series of informational messages, starring Australia Post staff – and sung to the tune of a popular Christmas carol.

The full campaign is running across TV, outdoor, digital and social, led by a 30 second TVC, This is Christmas, that puts Australia Post’s role in making Christmas work in the spotlight, and features Shipster, Australia Post’s free shipping membership service that launched last month.

Megan Hair, head of marketing at Australia Post, noted, “Christmas is our busiest time of year so we wanted to focus our efforts entirely on our customers and our role within their lives. The creative work represents a great evolution of last year’s highly effective campaign and we’re thrilled with the results.”

Credits:

Agency: Y&R Melbourne

Chief Creative Officer: Paul Nagy

Executive Creative Director: Jake Barrow

Snr Art Director: Chris Schoolman

Snr Copywriter: Katie Britton

Planning Director: Mike Hyde

Senior Account Manager: David Gallo

Producer: Zoe Rixon

Production Company: Truce

Director: Nicholas Clifford

Producer: Jim Wright

Editor: Tom Lock, Alek Janev

Sound Engineer: Sam Hopgood

Content Director: Hamish MacGregor

Content Creative: Phon Vongdara

Media Agency: Dentsu Mitchell

Client: Australia Post

Head of Consumer Marketing: Megan Hair

Brand and Advertising Partner: Cathie Connors