These days, and even more so this year, going home for Christmas may well be virtual. In Canada, Bell has underlined the role it has played in going home for Christmas since telephones began.

The campaign, created by long time agency partner, Zulu Alpha Kilo, is a lovely trip through Christmas communication nostalgia. The first film, Key of Bell, makes you smile with its historic adventure – beginning with the first phone and travelling through the decades.

In the second film, the phrase, I’ll Be Home For Christmas, becomes a meme beginning with a clip of a returning WW11 soldier in a phone box to the poignantly modern message, “I’ll be home for Christmas, if only in my dreams”. The commercial features vintage devices from the Bell archives, real-life couples, and stars a WWII veteran in the closing scene.

The campaign launched on December 2 with TV, outdoor, social media and even a TikTok featuring the cast singing, Ill Be Home for Christmas. “Because what are the holidays without a little singalong,” Zulu Alpha Kilo asks?

Credits 

Agency: Zulu Alpha Kilo 
Chief Creative Officer:  Zak Mroueh 
Executive Creative Director: Wain Choi 
Creative Directors: Rob Tarry & Christina Yu 
Account Management: Jessica Hill & Haley Holm 
Agency Producer: Mark Pan

Production House: Scout’s Honour 
Director: Mark Zibert 
Producer & Line Producer: Simon Dragland 
Directors of Photography: Mark Zibert & Eric Kaskens 
Casting Director: Shasta Lutz 

Editing Company: Zulubot 
Editors: Brian Noon & Max Lawlor
Zulubot Producer: Sarah Dayus 
Colour Transfer: Alter Ego 
Colourist: Eric Whipp 
Producer:  Jane Garrah 
Online: Bell Media 
Online Artist: Kevin Francisco 
Online Producer: Lawrie Badger 
Audio House:  Grayson Music 
Audio Director: Tyson Kuteyi  
Producer:  Kelly McKluskey 
Engineer: Tyson Kuteyi

Media Agency: Media Experts

Client: Bell 
Clients: Devorah Lithwick, Nicole Avery, Elaine Bissonnette & Peggy Paré