Lyft Black Service is the brand’s premium, chauffeur-style luxury ride service for high-end travel, special occasions, or business trips. Its target market is sophisticated. So is Zulu Alpha Kilo’s campaign. The Art of Arrival features three vignettes, each capturing the reflective moments allowed by a ride before a prominent New Yorker makes their entrance into the city. New York Rangers goaltender, Henrik Lundqvist; The Real Housewives of New York star, Sai De Silva; and chef, Roze Traore, each a cultural leader in their sector of society, describe how the ride prepares them for what’s ahead while underlining their connection to New York’s cultural and business scene.
The films were directed by New York director and photographer, Kalum Ko, and directed by Greenpoint Pictures.
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