Cossette has just won the competitive pitch for the Walmart Canada account, which means that it got to show what it can do with a high-profile Christmas campaign first.

It’s one of those Christmas stories that turns your heart into a puddle. It’s also a very clever way to disguise a catalogue ad. The agency has gone all out on presenting Walmart as the solution for the great Chrissy dilemma – how to find the toys that the littlies will absolutely love.

Bring Holiday Magic Home is the story of a toy bear, who has been ignored by buyers through the day. When Walmart closes, he climbs down from his shelf and does what any child would do left alone in a department store. He plays with the other products (and eats an unreasonable amount of ice cream). It’s a Christmas story, so there’s a happy ending and a lovely Chrissy tagline, Holiday magic starts with believing.

https://youtu.be/YlP0-1nBrLo

The video launched online and will also run on TV.

Walmart’s holiday program also includes the return of its online toy hub, Toy Academy, and popular toy expert, Olivia – both of which help people find the perfect gift for children, according to age, budget and interests.

Credits

Client: Walmart Canada

Agency: Cossette

Production Company: Scouts Honour

Director: Mark Ziebert

Post-production: Saints Editorial, The Vanity & A52

Sound: Pirate

Media agency: Mindshare

Public Relations: Apex

Digital: Medianet

Social media agencies: Church + State & Reprise

In-store collaterals: St. Joseph Communications