Feeling complacent about HIV? Don’t be. Enormous strides have been made since AIDS made its mark in the western world in the ‘80s by trying to wipe out an entire generation of mostly gay men. But it is not eradicated yet – certainly not in Africa, where almost 70% of all infected people live. If people become complacent about HIV, it never will be eradicated.
Germany’s premium condom brand, Masculan, wants people to remain vigilant about HIV. And German advertising agency. May, was given the job of making sure the brand’s ads were noticed.
These print ads are difficult to ignore:
Credits:
Advertising Agency: Mayd
Creative Directors: Behnaz Pakravesh & Bahador Pakravesh
Art Director: Evridiki Kemanes
Copywriter: Alexander Makedonskiy
Illustrator: Pablo Smerling
Art Director: Evridiki Kemanes
Copywriter: Alexander Makedonskiy
Illustrator: Pablo Smerling
