McCann Humancare: The dirty nappy ditty

McCann Humancare is betting that a cute animated song will make over-tired, overstressed, chaos-immersed parents of toddlers smile and share. The idea worked for sister agency, McCann Melbourne, with Dumb Ways to Die.

Besides, how else do you make an ad for kiddy constipation relief palatable…let alone engaging?

McCann Humancare has made sure that there’s a lot of fun stuff to show off and share in its campaign for Docusol. There’s the two minute online film, a very appealing animated song reminiscent of Dumb Ways to Die (from sister agency, McCann Melbourne) – the story of a nappy that is only happy when it’s full of poo.

Then there are online banners, press ads and a website full of fun stuff – a game called Catch the Poo, computer wallpaper animations, phone wallpaper animations, gif animations plus the usual tips and advice.