Who's doing what in the world of commercial creativity.
An unignorable new perspective on creativity, the remarkable powers of collaboration, and how to make audiences move from viewing to acting. ADFEST’s newest three sessions, which complete the 3-day program line-up, take the mystery out of …
The competition between countries to attract tourists can reach giddy heights (yes, there is also a much-used formula reaching sober lows). No one though can offer what Sweden is – the chance to own a …
Telstra has made a synthesiser from e-waste in a campaign with +61 and Bear Meets Eagle to highlight Australia’s growing e-waste problem by encouraging people to give their old devices a second life. Australians produce …
Since 2023, It Doesn't Only Happen to Others, the platform of FDJ’s bi-weekly lottery brand, LOTO, has been based on an insight as true as it is captivating - winners don't usually share the good …
For decades the Dutch have learned to skate using old chairs. Ogilvy Amsterdam and furniture retailer, Loods 5, realised that they didn’t have to be old chairs. So, the agency brought its new chair collection …
A fountain with bronze-like statues on London’s South Bank is classic in every sense – except that those statues are spewing ghastly murky water. The installation, The Fountain of Filth, by 4creative and Glue Society …
Wishes have real healing benefits for critically ill children and their families. Make-A-Wish and Zulu Alpha Kilo have harnessed that power with a song. They created a partnership with creator and singer/songwriter, Stacey Ryan, and …
“...The ones who made the music videos you replayed until the algorithm gave up. The ones who made the commercial that made you text a friend, 'This is how it's done'. The ones who made the …
It’s Optus’ fifth year of partnership with the Sydney Gay and Lesbian Mardi Gras and this year Apparent and Optus have launched Pride blooms from Yes. The platform is built on the idea that pride …
What makes you feel good? Yes, there is one obvious answer, but Clorox didn’t test that on YouTube. It did, however, pit cleaning against some other classic feel-good items – like coffee, ice cream, and …
Have you “adopted AI”? What if that’s not enough? Find out what worked, what failed, and what changed when an agency was redesigned and rebuilt around AI. Are you using AI as a toolkit in …
It’s tough being a fast food brand. The teens and tradies market is held in fiercely competitive hands. The cool young things market has been captured by an upstart. And one international brand has owned …