There was so much fanfare for Elon Musk, who launched a Tesla Roadster on top of SpaceX’s Falcon Heavy, that was intended to reach Mars’ orbit. It overshot its mark.

What most people don’t know yet is that Škoda has already made it to Mars. Mars, France. The Mars that’s a small town in the south-east part of France.

Rosapark is helping Škoda to make sure this achievement is acknowledged.

The tactical campaign, #SkodaMissonToMars, is built around a purposefully exaggerated tongue-in-cheek film that turns all the usual car cliches – the long and winding road, the slo-mo ECUs, the in-cabin experience – into an entertaining experience. It’s also in line with the brand’s strategy of showing its ability to surprise and be a game changer in the French market.

Credits:

Agency: Rosapark

Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg & Jean-François Sacco

Creative Directors: Gilles Fichteberg & Jean-François Sacco

Copywriters: Pierre-Antoine Dupin & Antoine Rouleaud

Art Directors: Frédéric Leclerc & Alexandre Delvert

Managing Director: Sacha Lacroix

Consulting Director: Julien Quidor dit Pasquet

Account Managers: Adélaïde Destaillats & Charlotte Permasse

Social Media Manager: Thomas Vincenti

Strategy Planner: Alexandre Ribischesu

TV Producer: Elodie Jonquille

International PR: Theda Braddock

French PR: Mélanie Colleou

Strategy Planner: Alexandre Ribischesu

Image Production: Birth

Sound Production: Grabuge

Client: Škoda France 

Client Management: Paul Barrocas, Marie-Charlotte Bosvieux, Céline Hahn & Stéphanie Cantau