You get into your car and the person who drove it last has changed all the settings – the rearview mirror is tilted back, the seat is too close to the steering wheel, the aircon is on hurricane setting, the radio is on a new station.

Good thing you are only in an ordinary hurry. If there was an emergency…

That’s the kind of frustration Škoda understands. So it has created a key that makes re-adjustments unnecessary; the key remembers yours. That message could have been housed in a boring product feature commercial. Rosapark has housed it in a police chase comedic farce.

Watch Will and Chuck try to catch the bad guys in the blue van:

https://youtu.be/Q_ByJg8CUos

Will & Chuck never get the chance to pursue the suspects they’re after. Never.  

Škoda has had a great 2019, which is all the more pleasing for the brand as the industry as a whole has not. Kudos to the brand for daring to be original and offbeat in its advertising. Kudos to Rosapark for creating campaigns like Ugly in the 90s, which won a number of awards, including a Gold Effie in 2019), and Doug The Dog.

Sacha Lacroix, managing director of Rosapark, commented, “Škoda does the hardest part – they uncover compelling consumer insights. We simply identify potential subjects and highlight them in the most surprising and creative way possible so people open their eyes and notice this beautiful brand.”

Gilles Fichteberg, co-founder & creative director of Rosapark added, “As a challenger brand, we must always go a step further in entertainment to get noticed. With this film, we propel viewers into a cinematographic genre that they know and love, we create a bond with enduring characters, positioning ŠKODA in an ever more positive dynamic.”

The campaign launched on Monday, December 16 on social media with the hashtag, #WillEtChuck. The 30-second version is also running in digital. In parallel, Rosapark worked with Google to create a new tool on Google Street View which allows online users to chase the blue van for the chance to win a round-trip voyage for two to Los Angeles.

Credits

Agency: Rosapark

Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg & Jean-François Sacco

Managing Director: Sacha Lacroix

Copywriter: Julien Perrard

Artistic Director: Nicolas Hurez

Head of TV Production: Elodie Jonquille

Consulting Director: Romain Bruneau

Group Leader: Maxime Persuy

Account Manager: Romane Drosdziok

CRM / PRM Project Manager: Amandine Mory

Production print: Delphine Cotellon

Head of Digital Strategy: Jeanne Neuschwander

Social Media Manager: Clément Bonnet

Social Media Creatives: Léo Palti, Julien Thibon, Pierre Bonnet, Athina Perroux, Pierre René Martin & Aike Westra

RP & Influence: Mélanie Colléou

Production: Big 

Director: Jean Baptiste Saurel

Producer: Kasia Staniaszek & Pierre Rambaldi

Chief Operator: Adam Frisch

Production Manager: Driss Lumbroso

Sound Studio: Schmooze

Post-production: Firm

Google Street View Production: G.Easy

Client: Škoda France

Marketing Director: Paul Barrocas

Head of Communication Department: Marie-Charlotte Bosvieux

Head of Advertising & Media: Céline Hahn

Head of Digital & Social Networks: Stéphanie Cantau

Network Marketing Manager: Émilie Le Mentec:

Customer Experience & Data Performance Manager: Sébastien Toussaint