Acceptance of homosexuality is not universal. Many countries and/or religions are still calling to eradicate it.
As Inter-LGBT sees it, “now more than ever, the battle against LGBT phobia is still a journey for the warriors themselves.”
Inter-LGBT is an association working to make people recognise the existence and the rights of LGBT people, and to raise awareness against the violence and discrimination that LGBT people still suffer in 2016.
TBWA\Paris was given the job of raising awareness about LGBT issues. The Pride Marches will occur across France in June, so Inter-LGBT wanted to send a strong reminder that “human rights are not negotiable and that we will continue making headway in that direction.”
The campaign film that TBWA\Paris made with Moonwalk Films should make you uncomfortable. If it does, then a large part of its job is done.
Director, Ben Briand, uses a subjective camera to put the viewer in the shoes of someone whose identity is never revealed (Man? Woman? Lesbian? Gay? Bisexual? Transgender? Racialized?), but to whose emotions everyone can relate as they re-experience the trials and tribulations of life, from a very young age. The film presents life as an obstacle course that the viewer must negotiate while experiencing prejudice from primary school age, to teenage and family life, looking for a job, love and be accepted by his/her own family.
Agency managers: Anne Vincent, Laure Lagarde, Isabelle Dray & Christophe Moiroud
Executive creative directors: Benjamin Marchal & Faustin Claverie
Creative director: Marianne Fonferrier
Art director: Sébastien Skrzypczak
Copywriter : Stéphane Kaczorowski
Chief executive officer\Else : Maxime Boiron
TV producer: Évelyne Lebervet
Production company: Moonwalk Films
Director: Ben Briand
Producer: Alexis Bensa
Production coordinator: Angelina Coisne
Executive producer: Stéphane Floch
Location manager: Julien Lebourg
Editing: Philippe Joubert @ Night Shift
Head of sound and music : Olivier Lefebvre
Music artistic director: Philippe Mineur
Sound producer & director: Fabrice Pouvreau
Sound designers: Fabrice Pouvreau & Anaïs Khout
Original music by: Jean-Pierre Taïeb
Released by: Cutting Edge
Chairpeople: Aurore Foursy & Jérôme Beaugé, chairpeople
Spokespeople: Amandine Miguel & Clémence Zamora-Cruz
Project initiative: Sylvie Fondacci & Nicolas Rividi