Who's doing what in the world of commercial creativity.
Lifelong Crush’s campaign for Canadian tool brand, Lee Valley, goes far beyond the usual hardware advertising. It contains a thought-provoking, and important, message about life. In fact, the new anthemic platform, Tools for Life, shines …
It’s World Play on June 11. And LEGO has found out that just five hours of playtime a week boosts family happiness and wellbeing, but almost half (44%) of families globally are not getting it. …
Swedish dog rescue and rehoming organisation, Hundstallet and BBDO Nordics are turning a dog’s most instinctive behaviour into an act of defiance. Across the country, miniature protest signs invite dogs to pee on them, to leave their mark against irresponsible dog breeding – highlighting the hidden consequences it causes. The little protest signs have …
Irn-Bru is rallying Scots behind their country with a football anthem that sings of their optimism and resilience even "against the odds" as Scotland qualifies for its first World Cup in 28 years. The 2.11 minute …
Pre-owned car advertising tends to be all about the vehicles, their tech specifications and price. agency 777, and Stellantis Group’s pre-owned market, Spoticar, are borrowing instead the emotional connection that cinema shares with audiences. That …
Liquid Death is seemingly without a filter as an advertiser - provocatively tapping into one “don’t go there” after another. It is also a brilliant marketer with a sharp radar for its target markets. Witness the …
Grand Frais and Rosa Paris are aiming for the popularity trifecta. Their two previous TVCs have ranked Top 6 and Top 4 among the French people’s favourite ads. The new commercial stars Kad Merad, one …
When it comes to campaigns that get masses of people talking, this one stars. The Hawkstone Farmers Choir, a group of 34 genuine, working farmers, was crowned the winner of the latest series of ITV’s …
What happens in a digital world when, in the analogue one, the landline phone rings? DDB Athens has turned that idea into an absurdly humorous commercial to launch – yes, a landline phone service. DEI, …
Wes Hawes has joined creative-ed specialist agency, Outside In as creative partner. The ex-72andSunny CCO joins as the agency enters its second year. Outside In was founded by Grace Leat, Jacque Kelly and Lucie de La …
Javier Campopiano left Omnicom a few days ago. It has now been announced that he is joining Publicis Groupe as chief creative officer for Leo Americas and Iberia. Campopiano had been global chief creative officer, …
The images that filmmaker-photographer, Gerard O’Connor, and set designer-prop maker, Marc Wasiak, are unignorable. Extraordinarily ornate, exquisitely beautiful, tinged with humour and often provocative. Their signature is exploring the peculiarities of human behaviour and changing …