Javier Campopiano left Omnicom a few days ago. It has now been announced that he is joining Publicis Groupe as chief creative officer for Leo Americas and Iberia.

Campopiano had been global chief creative officer, global clients for Omnicom Advertising Group (OAG) for just six months, leaving at the end of May. In this new role for Leo, he will report to Agathe Bousquet and Marco Venturelli, global co-CEOs of Leo Constellation, the network launched last year after the merging of Leo Burnett and Publicis Worldwide. Campopiano will work closely with leadership teams across markets to oversee creative output for international and regional clients, and play a central role in attracting and developing creative talent.

“Javier is one of the most respected creative leaders in our industry,” Bousquet and Venturelli stated. “His ability to combine craft, humanity and impact makes him the perfect person to lead our creative community across the Americas and Iberia. As we continue to build Leo into a constellation of the best talent in the world, and especially in strategic regions like the US, Javier will play a key role in shaping what comes next for our clients and our people.”

The new role is a return to Publicis for Campopiano. He was chief creative officer of Saatchi & Saatchi US and Latin America for eight years until 2022, where he played a key-role in the groundbreaking It’s a Tide Ad Super Bowl campaign for Tide.

“For years, Marco and I had this running joke where he would text me ‘come home’ completely out of the blue, and I would immediately reply ‘pronto’,” added Javier. “Well, the time has finally come. This is the stage of my career where I want to be even closer to the work and to the people I admire, both as professionals and as humans. Marco, Agathe, and the incredible Leo brand represent all that and more. I couldn’t be more thrilled.”

The move also marks a return to Publicis, where Javier was previously CCO of Saatchi & Saatchi US and Latin America, where he was the creative who conceived the highly-awarded It’s a Tide Ad Super Bowl campaign for Tide.

“We’re delighted to welcome Javier back to the Publicis family, at the heart of the Leo community,” stated Arthur Sadoun, CEO of Publicis Groupe. “At a time when the Groupe is doubling down on the technology and expertise that will build the future of our industry, Javier’s return is the latest demonstration of our commitment to investing in what remains a key differentiator for our clients: the very best talent, to drive creativity in all of its forms”.