Accenture has acquired The Monkeys, Australia’s most awarded independent creative advertising agency, and design business, Maud.
“The move strengthens the customer experience capabilities of Accenture Interactive and demonstrates Accenture’s continuing investment in bringing new thinking, talent and innovation to clients across Australia and New Zealand,” Accenture noted in its statement.
Terms of the transaction were not disclosed.
The Monkeys is known for its provocative ideas that tear down boundaries between advertising, entertainment, technology and design.
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The agency is 2017 APAC Creative Agency of the Year by Mumbrella and has been a past Agency of the Year by AdNews, B&T, Campaign Asia and Campaign Brief.
The acquisition allows Accenture Interactive to provide expertise to chief marketing officers and chief digital officers, from creative to technology, spanning experience design, marketing, content and commerce.
“Customer experience is the new battleground and this acquisition will enable Accenture Interactive to integrate creative excellence with digital customer experience delivery,” stated Brian Whipple, head of Accenture Interactive.
“Together, we’re bringing our unique model to the market: part creative agency, part business consultancy, and part technology powerhouse – all focused on creating the best customer experiences on the planet.”
“For over a decade, The Monkeys has created provocative ideas that have redefined the industry and delivered innovative customer experiences,” noted Michael Buckley, head of Accenture Interactive Australia and New Zealand.
“This acquisition further differentiates Accenture Interactive as a new breed of agency providing CMOs with innovative thinking and a new set of connected capabilities to win in today’s experience-led economy.”
The Monkeys chief executive officer, Mark Green; chief creative officer, Justin Drape; chief creative officer, Scott Nowell and Maud chief creative officer, David Park, will continue in their current roles and take on additional Accenture Interactive leadership positions to drive brand strategy and creativity in Australia and New Zealand.
“The combination of Accenture Interactive, The Monkeys and Maud is a great opportunity for our clients and teams as it will dramatically enhance our ability to connect brand strategy and creative all the way through to customer experience delivery,” stated Mark Green.
“We look forward to offering clients an unrivalled and holistic customer experience offering.”
This is the twelfth acquisition Accenture Interactive has made since 2013. Most recently, Accenture Interactive acquired Belgium-based integrated communications agency, Kunstmaan. Other recent acquisitions have included Karmarama, SinnerSchrader, IMJ, AD.Dialeto, Pacific Link, Chaotic Moon and Melbourne-based Reactive.
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