Freedom Foods has given 72andSunny the job of with developing a masterbrand in the health and wellness nutritionals space, working across naming, design, packaging, brand strategy and comms for an initial launch in Australia with global expansion to follow.

“We’re excited to have partnered with 72andSunny and look forward to tapping into the creative collective of the team. We are working on a new health and wellness trademark that we believe will offer the potential to improve millions of lives globally. This opportunity is extremely exciting for Freedom Foods Group. We are leveraging our own ingredient stream and the investment in our Shepparton Nutritionals facility to create value-adding consumer brands. This is a strategic priority for our business, with strong incremental growth opportunities,” stated Will Patris, marketing manager, nutritionals, Freedom Foods Group.

“The Freedom Foods team has a strong vision and great energy, so we were pretty happy when they gave us the opportunity to help them totally redefine a category for Australia, and then beyond to the rest of the world,” added Chris Kay, chief execjutive officer, 72andSunny.

The new appointment continues a wonderful run for 72andSunny. In the past couple of months, the agency has been appointed creative partner by ​amaysim​ and Sendle​, launched a new brand platform for ​Tooheys Extra Dry, celebrated ​Chubb Insurance’s sponsorship of the US Open and developed a new creative platform for Kraft Heinz’s flagship brand, ​Golden Circle​.