The bravest, wildest, most memorable Christmas commercial has arrived. 10 Days and sustainable deodorant brand, Fussy, have created a Charity Christmas single featuring Dragons’ Den favourite, Deborah Meaden. It’s a Deck The Halls rendition by armpit carolers.

10 Days and Fussy call it “bringing a touch of silliness to the world when we all need it most”. Actually, The Fussy Pits and their song bring a spectacular of silliness to the world when we all need it most – and when standing out in a crowd of commercials is at its hardest.

It’s not all silliness for silliness and attention’s sake either. Deborah Meaden explained, “The amount of single-use plastic we throw away every year is just silly. So why not a silly song to help provide a solution. Now more than ever is the time to be Fussy about the brands and products we choose to support.”

At Christmas the amount of plastic packaging sent to landfill equates to 114,000 tonnes – that’s the same weight as 650,000 reindeer.

The single was released on Tuesday, November 8 on all major music platforms and each download will stop 1kg of ocean-bound plastic in partnership with Plastic Bank. 

The campaign was created and produced by 10 Days London, directed by Jolyon White, the song composed by Dominic White, and produced by George White.

Download or stream on all major music services: Apple Music. Spotify. iTunes Store. YouTube Music.