The new role was created to accommodate Frost*collectives 2016 growth spurt. The agency has increased both its volume of work and tea size following a spate of high profile project wins.

Humphreys grew up in the UK and joined ZenithOptimedia as a digital strategist in 200o. He became an account director there and a group account director at Agency.com in London and San Francisco, then returned to London to join Dare. Humphreys relocated to San Francisco in 2009 to become vice president, director of client services at fuseproject and has moved to Sydney to join Frost* from there.

Humphreys’ experience covers strategic innovation, brand positioning, creative development and marketing strategy as well as product design, environmental design, integrated digital programs, site design and e-commerce.

Over the course of five years and 250 assignments at fuseproject, Humphreys and his teams have delivered global rebrands including Nivea and Paypal, and product innovation for Sodastream and Samsung among others. He built a globally recognised integrated design management discipline and played a major role in doubling the size of the studio.

Vince Frost, chief executive officer of Frost*collective commented, “We couldn’t be happier that Graham has joined us as our new Head of Frost*Design. His impressive expertise and depth of understanding of the creative process and approach to business challenges, in combination with his proven leadership and strategic thinking, are all assets that are consistent with Frost*collective’s service offer and future strategy.”

Humphreys added, “I’m driven by the opportunity to harness design thinking to solve problems for people, businesses and institutions. Vince has built Australia’s leading brand and design agency with clear purpose and vision, and there was a perfect synergy from the start.”

“I’m passionate about the power of design to improve any of life’s experiences, large and small – this is exactly what Frost*collective delivers. I’m impressed with everything the agency has achieved, excited about the future, and privileged to join such a talented team.”