IPG has ended MullenLowe internationally, absorbing it into TBWA. 303 MullenLowe has rebranded as 303, signifying a new chapter for the agency and a return to its beginnings when it launched as 303 in Perth in 1991. IPG had, however, sold its majority stake in 303 MullenLowe to Attivo Group in June 2021.

303 now has offices in Perth, Sydney and Auckland  and beyond the name change, the agency will continue its commitment to integration that has characterised its approach since inception. It combines media, creative, strategy, digital, PR and retail activation services under a single banner, offering a complete, multi-disciplinary range of communications solutions.

Attivo executive chairman ANZ, Anthony Gregorio, stated, “The team is embracing the opportunity to take the wheel of the agency’s future direction at a local level. With so much change at a multi-national level, it’s a great opportunity to take a capability-rich offering to market under a single brand, providing an end-to-end solution to clients with strategic orchestration at the core.”

Attivo Group CEO ANZ, Sue Squillace, added, “The 303 MullenLowe brand has been synonymous with creative effectiveness and behavioural change, testament to which have been its longstanding client partnerships and numerous awards, including multiple Effies, over the years. It has built a strong local position, based on its ability to help the ambitious brands of Australia, particularly those with a conviction to stand for something and effect real change. And it will continue to offer a combined suite of services that deliver agile solutions for clients. It’s an exciting future ahead.”

303 considers that its ability to tackle commercial and communication challenges on multiple fronts continues to create an unfair advantage for its clients in the marketplace, resulting in positive outcomes that are often disproportionate to size, position or share of voice. The approach has helped it to win numerous new accounts during 2025, including SafeWork NSW, NSW Environment Protection Authority, Netball WA, Levande Retirement Living, The Push Up Challenge and WA Museum.

It has also delivered campaigns for leading brands including Budget Direct, Levande Retirement Living, OMO, Weet-Bix, St John WA, The Push-Up Challenge 2025, Lotterywest, and SafeWork NSW.

Its growing remit with brands such as Sanitarium and Bayer across both Australia and New Zealand reflects the increasingly trans-Tasman scope of the agency’s operation.

The new 303’s ownership structure remains as majority owned by Attivo Group. The ownership structure of sister agency, Mediahub, also remains unchanged. Other Attivo agencies include Tonic Communications, Farrimond, DNY, Hill Holliday and The Next Practice.