“Creatives have the power to drive people to action and influence behaviour, but only if our ideas are relevant and take inspiration from culture.” [Brad Morris, managing partner at 303 MullenLowe]
Morris and Mick Boston, founder of design studio. D.A.M., will explain how they take inspiration from popular culture to design brands and campaigns that are of the moment at the 20th Sydney Design Festival.
‘We wanted to share some of our secrets as to how we identify the trends and technologies that are having a huge impact on the future of design,” Morris added.
Brad Morris
While managing partner, digital and innovation at 303 MullenLowe, Morris has developed innovation tools and workshop techniques to help the agency’s clients tap into social conversations and predict trends as they’re emerging.
Boston’s design and brand thinking has developed new products and brands – and revitalise existing ones, big and small.
“As someone who’s passionate about design and creative culture, I’m looking forward to sharing a few things I’ve learned about tapping into culture to push the boundaries of what’s possible in beautiful ways,” he commented.
Mick Boston
Their talk, How to predict the future, takes place on Thursday March 8, 6:15pm to 7:30pm, at 303 MullenLowe: Level 2, 33 Playfair Street, The Rocks.
Tickets are free and can be booked here.
Sydney Design Festival is an annual contemporary design festival that tackles design challenges and the future of design across the creative industries. This year, it runs from March 2 to 11.
