A secret love triangle. That’s one of 303 MullenLowe Perth’s Stories from the grid for Western Power. Stories that are making not so riveting solar energy education entertaining for thousands of West Australians.

Energy Sharing: A Grid-Powered Love Story, is the story of the relationship between Lucy, Kevin and Tessa. Lucy and Tessa are givers and Kevin is an unashamed taker for now. Kevin might install solar panels eventually, but for the present he consumes all of Lucy’s spare energy. The humorous love story explains the benefits of Western Power’s shared energy system, and is supported by two more films, Batteries, BBQs and Balls: Energy Your Way and Mind Control: Directing the Power of Perth.

The campaign is running in cinema and online.

“Western Power is always trialling new technologies and innovations,” explained Todd Baker, client service director at 303 MullenLowe.

“This campaign is about opening up and talking about its innovations and experiments in a fun and relatable way, which represents a huge strategic shift for the brand.”

Richard Berney, executive creative director at 303 MullenLowe, added, “We loved this idea of shooting Perth from above to show energy moving, flowing and connecting. You can’t show the vastness of Western Power’s network using a standard camera angle, so we recruited a fleet of drones to tell our stories in a visually intriguing way.”

The campaign builds on the launch of It’s ON, a brand platform developed by 303 MullenLowe earlier this year, which positions Western Power as a network that’s “changing at the speed of life”.

“We want to show our customers the many ways Western Power is evolving. The network now connects solar, batteries, advanced meters, microgrids and stand-alone systems seamlessly with the essential poles and wires. It’s an exciting time for energy in Western Australia, and 303 MullenLowe has done a fabulous job of depicting this,” explained Jill Goodwin, brand and customer communications manager at Western Power.

Watch Batteries, BBQs and Balls: Energy Your Way:

Watch Mind Control: Directing the Power of Perth:

Credits:

Agency: 303 MullenLowe & 303 MullenLowe MediaHub

ECD: Richard Berney

Planning Director: John Linton

Client Service Director: Todd Baker

Business Director: Emma Hicks

Business Executive: Ali Mackellar

Agency Producer: Rozanne Fretz

Media Director: Bec Oliver

Digital Media Director: Sasha Neame

Media Planner: Lucinda Kitney

Head of Digital: Peter Liddell

Digital Designer: Andrew Allingham

UX Designer: Douglas Lemos

Production: The Office of John Cheese

Producer: Kate Downie

DOP: Dave Le May

Drone Operator: Jason North

Drone Camera Operator: Blake Waldock

Client: Western Power

Brand and Customer Communications Manager: Jill Goodwin

Senior Brand and Marketing Specialist: Bathsheba Fordyce

Digital Communications Specialist: Adam Portmann

Digital Communications Specialist: Rob Kerr

Digital Communications Coordinator: Simon Bumbak