303 MullenLowe Perth has been quietly accumulating a body of standout creative work and even more quietly restructuring who does what and how.

That second process is now complete and the agency has officially announced a number of changes to its leadership line-up with the creation of a new executive management team.

Nick Cleaver, national chief executive officer commented, “We are delighted to announce a restructured and strengthened management line-up. We are very fortunate to have such a strong collection of very talented senior people who are passionate and committed to the business and have a clear and united vision for where the business is heading.”

Derry Simpson has been promoted to group managing director. Al Taylor has become chairman.

“With regard to Derry and Al, their roles are an acknowledgement of their amazing contributions and their importance to our ongoing business success. The move really reflects what they have been doing over the last couple of years. Derry has been very much running the day to day business and Al has been much more focused on the development of business and brand and it has been working brilliantly,” Ckeaver added Cleaver.

Simpson, Taylor and executive creative director, Richard Berney, will front the agency’s leadership group together. The executive management team will also include Todd Baker, John Linton, Paul Larking, Brad Hyde, Peter Liddell and Mike Naylor representing a broad range of disciplines in the agency.

John Linton has been promoted to promotion to planning director. Brad Hyde will fill the newly created role of head of analytics and business intelligence.

Simpson noted, “Analytics is becoming a vital and valuable addition to our offering. The ability to deliver quantifiable creative solutions and monitor and evaluate work in real-time is something our entire agency has readily embraced.”

Al Taylor commented, “I am absolutely delighted for the team as it is a great testament to their capabilities, passion and dedication. The communications business is evolving rapidly demanding we be so much more agile, entrepreneurial and opportunistic. I am really excited by what this new line-up allows us to do in that context and what that ultimately means for our clients and the business.

“As for Derry, well she is one of the most gifted people I have ever worked with and having her capabilities harnessed to drive the business just makes a lot of sense.”

Derry Simspon added, “303 has a brilliant culture and a 27-year long legacy of creating big, integrated brand ideas. But it also has a wonderful group of young, clever, passionate people who are all part of actively shaping what the agency will achieve in our next 10 years. We’ve had some amazing talent join us recently and it’s pushing us to do things differently. Social media strategy, analytics, content production, and PR are all areas of investment for us.

“I know I have some big shoes to fill but it’s a really exciting time to be stepping in to the role of group managing director.”

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