72andSunny Sydney and Singapore will open during the week of May 8 with founding clients, eBay, Google, and Dropbox. It will also collaborate on projects with Semi-Permanent, Sea Shepherd, and AFTRS (Australian, Film, Television and Radio School).
The Asia-Pacific offices will be led by partner and managing director, Chris Kay, and executive creative director Johnny Tan.
Kay previously ran 72andSunny’s Los Angeles office after joining the company more than four years ago from BMF Sydney where he was a managing partner. Befoe BMF, he was head of marketing at Manchester City Football Club, where he helped the team expand its footprint in Asia, and held increasingly senior account roles at Fallon in London from 2002 to 2008.
“Collaborating with smart, modern partners, both internally and externally across both offices, is already pretty inspiring, and no doubt will allow us to create game-changing ideas as we grow,” he commented.
Tan is a native Singaporean, who has spent the past 10 years in Shanghai. He joins 72andSunny from BBH China, where he was chief creative officer, sat on the global board and was one of the founding members who launched the agency in the region over 11 years ago. Before BBH, Tan was the executive creative director at BBDO China, and a creative director at Y&R New York.
“Joining the 72andSunny family and taking a swing at a new way of thinking on home turf is the perfect combination of opportunity, excitement, and a little bit of nerves. I can’t wait to get started,” he stated.
Ngaio McCreadie has been made director of talent and operations and Mollie Hill, strategy director of the APAC 72andSunny.
McCreadie is a New Zealander who joins 72andSunny from BBH London where she was partner and strategic business lead at BBH London. Previously, she was a regional account director out of BBH Singapore, and worked at Colenso BBDO in New Zealand.
Hill is a Tasmanian strategist who has held roles at Wieden & Kennedy in Brazil, JWT in Singapore and Australia, and The Monkeys in Sydney, before joining 72andSunny.
72andSunny will work as one office with five doors, the agency stated. Sydney and Singapore will join work with the 72andSunny offices in Los Angeles, New York and Amsterdam, collaborating on behalf of brand partners while fostering the agency’s own culture globally.
John Boiler, founder and creative co-chair of 72andSunny, commented, “Since our inception, access to talent has always been our motivation for growth. The radically diverse cultures and innovative spirit across this region inspired us to finally jump in. In Sydney and Singapore, we’re building with a mixture of homegrown and local talent to create a unique and regionally relevant expression of our company and culture. We look forward to finding some like-minded partners to share this opportunity with.”
Tim Mackinnon, chief marketing officer, eBay Australia and New Zealand, added, “We are already impressed with how smart, down-to-earth, fast and fun 72andSunny is. We are excited about what we’ll create together to get the other half of Australia using eBay.”
In the last year, 72andSunny has added General Mills, Seventh Generation, Comcast Xfinity, Instagram, eBay, LA2024 (Los Angeles’ Olympic bid), Piaggio and Lipton Ice Tea to its client roster.
It has also expanded its product innovation endeavours with the opening of Sundae, an influencer network that unites people with brands through purposes they care about to create positive impact in the world.
And done work like this:
In November 2016, 72andSunny Amsterdam office launched its first product innovation, Raynsie, a weatherproof performance-driven coverall designed for urban movers and shakers.
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