Worried about AI assessing your job application? You should be. 42% of job seekers have received identical or near-identical rejection emails from different employers, a sign the same software may be screening out the same …
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Who's doing what in the world of commercial creativity.
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REALMS: Industry leaders, Rhian Mason & Elly Brand, gives brands the key to culture
September 16, 2026
It’s not enough for a brand to be known. Being in the know is a better connection. Rhian Mason and Elly Brand, former leaders at Clemenger, Emotive, M+C Saatchi and McCann, have launched REALMS, an …
BBDO Paris: Why your Volkswagen ages better than you do
September 16, 2026
LED masks. Hyaluronic acid masks. Teeth whitening strips. Micro-needling rollers…for hair. Abs workouts. Mindfulness routines. Super foods…Looking after yourself as the years go by can be quite the challenge. BBDO Paris has used the human …
Life360 Crash Detection: A teenage girl tells the story of her car crash
September 16, 2026
Life360’s commercial for the app’s Crash Detection feature hits hard. Hits hard, not because it uses a nursery rhyme to tell its story, although that is an emotive device. Hits hard because it is narrated …
Hyundai’s new commercial by Innocean USA doesn’t feature a car. The cinematic film, Little Warrior, features a young girl fighting a huge monster in a Roman gladiator setting. It leads the US campaign, Mark of …
Simon Lamplough joins 303 Perth as CEO
September 16, 2026
Starting next month, Simon Lamplough will lead Attivo Group’s 303 Perth across its integrated creative, strategy, data and analytics, design and production offering as well as leading media capability, 303 Mediahub. He will also lead the …
ARK Studio & ARTCLASS: A gutsy female smuggler. Contraband beer. A gaggle of nun-accomplices. What a story for Menabrea beer
September 15, 2026
...And so begins the gripping crime drama of Italian Alpine lager, Menabrea’s, (not quite true, but wow, what a story) history. The campaign, The best isn't always best known, was created by indie agency, ARK Agency. …
McCann New Zealand: Love Flex makes working on a good relationship what young men want to brag about
September 15, 2026
Young people flex all kinds of things. What if working on love became the biggest flex of all? That idea has become a campaign by McCann New Zealand and OMD for The Ministry of Social …
Gerety Awards: Asian of the year honours for LePub Singapore, Leo & Arcade Film Factory
September 15, 2026
Singapore and the Philippines lead the way in Gerety’s 2026 Asia rankings, with LePub Singapore, Leo Constellation and Arcade Film Factory emerging as the region’s top-performing agency, network and production company. LePub Singapore is Asia Agency …
Gerety Awards: European of the year honours to VML UK, NoA Åkestam Holst & TEMPOMEDIA. US of the year honours to VML NY, VML and Love Song
September 15, 2026
Gerety has completed its 2026 rankings, calculated across the complete Gerety 2026 results, with Grand Prix, Gold, Silver, Bronze and Shortlist performances contributing to the final standings. In Europe: VML UK, NoA Åkestam Holst and TEMPOMEDIA have …
Foolish: Domino’s has fun with foldable being the new thing
September 15, 2026
Last week, Apple unveiled its new foldable phone. An innovation that didn’t go unnoticed at Domino’s. Because Domino’s Pizza knows a thing or two about foldables. Domino's was foldable before it was a feature. For years, …
Tightknit Studio: Thankyou challenges other ethical brands to a caring competition
September 15, 2026
Thankyou, one of Australia’s original ethical consumer goods businesses, has challenged three other ethical brands - Dilmah, Karma Drinks and Humanitix - to a caring competition. The clever idea comes from Tightknit Studio, pitting four …